Theoretical and Applied Economics
No. 12 / 2012 (577)
Aspects regarding the analysis of the rationality of the buying decision of the Romanian consumer
The Bucharest University of Economic Studies
Abstract. One of the biggest challenges of economic theory is to determine the effectiveness and efficiency of economic activities and processes. In terms of consumer behavior this can be defined by the rationality of the buying decision. In this article there are presented several theories that have defined over time and still influence the rationality of the consumer. There are also presented the results of a research which aims to analyze the rationality of the consumer. In particular there are analyzed the relations between different quantitative aspects of the buying decision and the impulsive buying reactions of the consumer.
Contents
Proposal for the implementation of a fiscal rule system for Romania. Estimate for the reaction of the fiscal rule system to the output’s shocks
Aspects of signaling hazards and of identifying opportunities in crisis situations
The lessons of the crisis on pension funds portfolio management
The effectiveness of public policies and structural funds in enhancing tourism development. The case of Romania
Some considerations regarding the use of the fix and chained basis indices
Cultural heritage evaluation: a reappraisal of some critical concepts involved
Romanian government bond market
Aspects regarding the analysis of the rationality of the buying decision of the Romanian consumer
The influence of cluster type economic agglomerations on the entrepreneurship, in Romania
Controversies concerning the connection higher education – human capital – competitiveness
Consequences and possible solutions of financial crisis