Theoretical and Applied Economics
No. 2 / 2013 (579)
Conceptual aspects regarding balneotherapy tourism marketing in Romania
Bucharest University of Economic Studies
Codruța-Adina BĂLTESCU
Transilvania University of Brașov
Andreea BOTOȘ
Bucharest University of Economic Studies
Ion PÂRGARU
University Politehnica of Bucharest
Abstract. Although the Romanian balneotherapy tourism potential is exceptional, its effects do not match the level of the de facto natural resources, hence Romania’s unjustified distance from the main international, European competitors, with a balneotherapy tourism tradition. The all-levels causes (macro, meso and micro) derive from both directions (on the one hand, from the consumers, whose perception should be changed, and, on the other hand, from the numerous holders of these resources). However, before studying the causes, there is a strong need for understanding, knowing and finding a common denominator for the concepts and dimensions of the health tourism.
Contents
Has accession to the EU affected business cycles?
The effect of the Romanian pension market concentration on the magnitude of pension revenues
Interest rate channel in Romania: assessing the effectiveness transmission of monetary policy impulses to inflation and economic growth
Romania's road to Euro zone. From structural balance to structural balance corrected for absorption
ARDL investment model of Tunisia
A review of the economic crisis: solutions and failures in the European Union
Macroprudential policy and financial stability
Public policies targeting labour market rigidities
National policy measures. Right approach to foreign direct investment flows
Influence of the prudential supervision over the capitalization of the Romanian insurance market
Social inequalities and poverty in current Romania
Conceptual aspects regarding balneotherapy tourism marketing in Romania
East-European stock exchanges in the context of financial crisis