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Theoretical and Applied Economics
No. 11 / 2009 (540)

Coping with Robust Development. Contribution to Lengthen Life & Pleasure

Carmen Costea
The Bucharest Academy of Economic Studies

Abstract. THuman beings’ work and life are similar to flowers that last longer depending on the conditions quality they endure. Deeper awareness and calculated responsibility generate better understanding of what being selfmotivated is. It also shows another way of appreciating and enjoying Life and Work by treating Environment and Society properly. We combat here the myth of no choices in choosing policies that affect our lives. By exploring new approaches of economy and society, by taking the commercial company as example, we enlarge the results to the societal level. The paper demonstrates the need to use complex systems and apply them to both economic and social levels to turning the trends into societal advantages as a handy alternative to believe in.

Keywords: complexity; soundness; added value; environment; change management.

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