Theoretical and Applied Economics
No. 1 / 2013 (578)
Corporate social responsibility and organizational identity in post-crisis economy
The Bucharest University of Economic Studies
Claudia Elena PAİCU
The Bucharest University of Economic Studies
Nilgün İSMAİL
The Bucharest University of Economic Studies
Abstract. Today, building up organizational identity in post-crisis economy becomes a bet, as we are looking for new interpretative coordinates.
First of all, we have to take into account the ability to communicate. Second in line, as an extension of the above mentioned ability, we have to highlight the corporate social responsibility (CSR).
Nowadays, the road map of modern business environment can be identified only by a new philosophy of business administration. This is the result of try and error and/or success of companies, greater or smaller companies, about their ability to develop a dialogue with their own audience and corporate communities.
This dialogue involves approaching the role of the social corporate responsibility (CSR), to create the fundamentals of public policies of modern organizations.
Therefore, the new corporate identity, which is the object of our study, we believe it to be the result of the intensive development of corporate communication and the responsible approach of companies to the global issues of the world.
Contents
Corruption, public integrity, and globalization in South-Eastern European states. A comparative analysis
The risks of Euro adoption in Romania – an analysis based on ten criteria
The impact of foreign direct investment on economic growth: the Portuguese experience
The lack of consistency in budget deficit criteria in the Stability and Growth Pact
Local reforms by political conditionality: trials and erros in Central and Eastern Europe
Employment in the EU countries: a panel data analysis
Territorial efficiency of the cohesion policy in Romania
Corporate social responsibility and organizational identity in post-crisis economy
Urban and rural educational system disparities in Romania
Adaptation of the tourism in Romania to the new economic context imposed by the global economic crisis (in 2010)