Theoretical and Applied Economics
No. 1 / 2015 (602), Spring
Creativity and innovation – Sources of competitive advantage in the value chain of tourism enterprises
Bucharest University of Economic Studies, Romania
Aurelia-Felicia STĂNCIOIU
Bucharest University of Economic Studies, Romania
Anamaria Sidonia RĂVAR
Bucharest University of Economic Studies, Romania
Andreea BOTOȘ
Bucharest University of Economic Studies, Romania
Abstract. As the highly standardized mass tourism demonstrated its incapacity to satisfy the increasingly complex needs of tourists, the necessity to develop a new approach for the production, selling and promotion of tourism products became obvious. In the current economic environment, the competitiveness of tourism operators is significantly dependent on their capacity to transform service provision into a creative process of satisfying consumers’ individual needs. Affirming creativity as an important source of competitive advantage in the tourism industry has actually led to the emergence of a new type of tourism – creative tourism – a type of tourism which suggests new products and services, new collaboration and partnership structures, new forms of organization and particularly new experiences for tourism consumers. The economic impact of creativity and innovation in tourism is significant: by integrating creativity in the various production, selling and promotion activities, an operator may influence a tourism product’s added value as well as the satisfaction that this product brings to the final consumer. With the aim of determining valid instruments to maximize the value of the tourism product, the authors conducted a qualitative research on the intensity of creativity and innovation on various levels in the value chain of cultural and balneotherapy tourism in Romania. The purpose is to study the influence and perspectives for generating and integrating creativity in the activities which build the complex process of developing tourism products.
Contents
The credit impact on the economic growth
Predicting balance of payments crises for some emerging economies
Creativity and innovation – Sources of competitive advantage in the value chain of tourism enterprises
How to escape the middle income trap: international evidence from a binary dependent variable model
Land value dynamics with endogenous human and physical capital accumulation
Environmental Kuznets curve. Evidence from Romania
Effects of economic crisis on the distribution of earnings from Romania
An approach of social policy in terms of macro-stabilisation function
Economy recovery risks which Romanian companies has to cope with
The measurement of fiscal behavior in some European countries: Panel data perspective
Romanian municipal bond market at Bucharest Stock Exchange: further investigations
Inequality and economic growth: theoretical and operational approach
Measuring financial development in India: A PCA approach
Welfare costs due to economic fluctuations according to different model setups
The role of rating agencies in international financial market
Socioeconomic development index ranking calculations of cities with fuzzy clustering method: case of Turkey
Fiscal transparency in the European Union
Epistemic transfers in economics from social sciences
Accelerating the development of learning organizations: Shifting paradigms from current practice to human performance improvement
Transferring business intelligence and big data analysis from corporations to governments as a hybrid leading indicator
The impact of cultural and educational accumulations on entrepreneurial behaviour. Main issues encountered in theoretical approaches
Models for evaluating financial crisis – what went wrong for developed and emerging economies?
Impact of financial crisis on the decision making process for insurance consumers
Beyond the implementation of a dynamic stochastic general equilibrium model
How the legislation influenced the M&A transactions in Romania