Theoretical and Applied Economics
No. 12 / 2013 (589)
Intangible assets as a source of competitiveness in the post-crisis economy. The role of brands
National Institute of Statistics, Bucharest
Abstract. The post-crisis economy brings changes in the functions of the brands. The aim of this paper is to evidence the functions of the brands as part of the intellectual property and of the intangible in the post-crisis economic frame and to offer an overview of the evolution of these functions before and after economic crisis. The economic crisis was and still is a real challenge for the companies that overrated their intangible assets or which kept in their balance the intangible assets with no correct estimated market value. Hereby, some companies were gaining from crisis because of the good management of intangible assets, but some were stand to lose. The new economy needs innovation, flexibility, and competitiveness in order to face the competition between brands.
Contents
The impact of oil prices on sectoral returns: an empirical analysis from Borsa Istanbul
Aspects on the perception of young people regarding balneotherapy tourism in Romania
Model of analysis of the correlation between the population and the labor force market
Does convergence of incomes still exist among developed economies? Time series evidence in G7 countries
Analysis of the correlation between the evolution of the consumer loans and the evolution of household income in Romania
Exploring the determinants of the productivity of indian microfinance institutions
Fair value hedging, between opportunity and necessity
The VAT encashment system’s impact on return on invested capitals. Romania’s case
Regional dimension on competitiveness in the postcrisis period. Urban policy in Europe
Intangible assets as a source of competitiveness in the post-crisis economy. The role of brands