Theoretical and Applied Economics
No. 9 / 2013 (586)
Management strategies of the financial-economical crisis in the hotel’s domain
Constantin Brâncoveanu University, Pitești
Abstract. During the crises period, the advertising budgets in the hotel’s domain are considerable reducing. If, in the beggining, the hotels offer important sums to promote the brand’s image, with the aim of going public, during the crises period they focuse on tactical and advertising campaignes.
Realizing the place and the role of the hotels’s industry like a part of the tourist activity, this paper wants to tap the responsible management problem of the financial-economical crises which affects the demand’s size for the tourist services, generally, and for the hotels’s ones, specially.
Contents
The sustainable company: new challenges and strategies for more sustainability
The impact of accounting information on managerial decisions – Empirical study conducted in the hospitality industry entities in Romania
Exchange rate volatility effects on export competitiveness. Romanian Case
Do investors consider composite leading indicators? Time series evidence from emerging countries
Can Member States unlock the national competitiveness through export market share effects?
Innovation – a national priority, supported by the regional development agencies
Pros and cons of using derivatives
Harmonization process in defining small and medium-sized enterprises. Arguments for a quantitative definition versus a qualitative one
Management strategies of the financial-economical crisis in the hotel’s domain
Mathematics in economics. A perspective on necessity and sufficiency
Financial stability between liberalization and regulation