Theoretical and Applied Economics
No. 2 / 2014 (591)
Manipulative marketing: persuasion and manipulation of the consumer through advertising
Bucharest University of Economic Studies
Abstract. The manipulation through advertising became an issue the consumers are facing on almost a regular basis. This practice move away the mission of marketing that of meeting the needs of customers and widens the asymmetries of power between the company and the consumer.
Many of manipulative advertisements are difficult to prove because of their controversial nature and content. This paper is about how the companies use the stimuli, the techniques and the mechanisms of advertising to manipulate the consumers. At the same time, it advances some suggestions about the diminishing of the manipulative practices. The effectiveness of these solutions will depend on the observance of some principles by the companies which advertise in areas where they and the consumers can find mutual goals and interests.
Contents
Sovereign wealth funds, catalyzers for global financial markets
Manipulative marketing: persuasion and manipulation of the consumer through advertising
Global financial crisis-driven mutations affecting the transmission mechanism customized to monetary policy strategies. A VAR, SVAR and BVAR approach
Examining Public Private Partnerships in ASEAN countries: the role of investment climate
The financial auditor’s credibility in postcrisis economic policies
The implications of the economic crisis on public old age pension spending in European countries
Fiscal consolidation through fiscal rules?
The effects of bureaucracy over the business environment from Romania