Theoretical and Applied Economics
No. 3 / 2023 (636), Autumn
Modern leadership communication and strategic lobbying
Bucharest University of Economic Studies, Romania
Raluca Iuliana GEORGESCU
B & Associates, Romania
Ionuț-Valeriu ANDREI
Romanian Lottery National Company, Romania
Dan Cezar OSICEANU
TAROM Company, Romania
Abstract. In the contemporary day, leadership communication has transcended conventional mediums and now encompasses a wide array of digital channels, including social media platforms, virtual environments, and dynamic narrative techniques. Successful leaders use these strategies to actively involve stakeholders, establish confidence, and effectively communicate a captivating vision. Strategic lobbying encompasses the practice of exerting influence on decision-makers in order to alter laws and regulations in a manner that aligns with the aims of an organization. This study explores the confluence of these approaches, illustrating how leaders use persuasive communication tactics to effectively advance lobbying initiatives. This study examines the complex techniques used by contemporary leaders, drawing on case studies from several businesses and political environments. This study examines the utilization of personal branding, story construction, and communication proficiency by individuals to establish coalitions, generate grassroots backing, and negotiate intricate regulatory frameworks. Moreover, it highlights the ethical aspects of this association, placing emphasis on the significance of openness and conscientious promotion. This article provides insights for leaders, policymakers, and researchers who are interested in understanding and using the potential of contemporary leadership communication and strategic lobbying to accomplish corporate and societal goals in a time when leadership and advocacy are closely connected.
Contents
The economics and evolution of heroic behavior
Financial contagion and identifying speculative frenzies: Unraveling price bubbles in cryptocurrency markets
Comparative study on the legislative framework for attracting FDI in Romania
Macroeconomic determinants of economic growth. An international perspective
Analysing the interrelationship between Bitcoin price and it’s energy consumption
Comparative study on the global performance of companies with foreign capital and those with Romanian capital
A proposal for modified human development index for BRICS countries. A holistic approach towards sustainable human development
The effect of overconfidence behaviour on stock market volatility in Belgium
The impact of the economic policy uncertainty and geopolitical risks on tourism demand of Mexico
Credit, housing prices, expectations, and the macroeconomy. Evidence from developed and developing countries
The role of the education of hospital managers in a high-performing health system – prerequisites for the unique national standardized program in health management and medical leadership
Competition policies and legislation regarding the European-Asian economic corridors
Modern leadership communication and strategic lobbying
Determinants of foreign capital inflows. The role of push versus pull factors
A revolutionary journey: Business development through digitalization
Are stock markets of emerging economies informationally efficient? Causal analysis of stock prices and macroeconomic variables of EM7 economies for the recent decade
The nexus of foreign trade and economic growth in Tanzania. Examining the influence of COVID-19 pandemic. Evidence from vector error correction model
The impact of management accounting practices: Comparative analysis study between Jordan and Romania
The economic vision of artificial intelligence's (AI) efficiency
Impact of FDI and energy consumption on the agricultural productivity of BRICS nations
Re-visiting exchange rate volatility – risk perception relation. New evidence from Fourier tests
The impact of globalization on labour market specially focusing on wage inequality and job displacement. A theoretical analysis