Theoretical and Applied Economics
No. 7 / 2013 (584)
Oltenia’s identity – A systemic approach of a tourism destination’s universe
The Bucharest University of Economic Studies
Nicolae TEODORESCU
The Bucharest University of Economic Studies
Ion PÂRGARU
Polytechnic University of Bucharest
Andreea BOTOȘ
The Bucharest University of Economic Studies
Anamaria-Cătălina RADU
The Bucharest University of Economic Studies
Abstract. The multitude of tourism products, “constructed” with a basis containing the resources of a tourism destination, on the one hand, and from the anticipation of the tourists’ needs and desires, on the other hand, is “hosted” in a complex space, which transcends the spatial and temporal coordinates. Therefore, it is necessary that the marketing specialists know and subsequenty use the components of the “destination’s universe” in the laborious process of constructing tourism products with specific, authentic elements, constituting points of contact between the targeted consumer segments and the nature and culture of the destination itself. The purpose of this paper is to identify, within a quantitative research, those specific elements of the region which can “collaborate” on developing every structured tourism product, comprising both tangible and intangible elements, functional and symbolic, which can be offered to as many market segments as possible, through planned activities of destination marketing, yet entirely complying with its identity.
Contents
Oltenia’s identity – A systemic approach of a tourism destination’s universe
Perspectives of economics – behavioural economics
Business cycles synchronization in the European Union: truth or challenge?
Saving and economic growth: An empirical analysis for Euro area countries
Security of M-Commerce transactions
A model for measuring value for money in professional sports
The influence of modern epistemological streams. The case of epistemological anarchism
From a holistic approach of public policy to co-governance
Reference vectors in economic choice
The economic and communication implications of tourism in Romania