Theoretical and Applied Economics
No. 11 / 2013 (588)
Origin of the product and the buying decision
University of Agricultural Sciences and Veterinary Medicine, Bucharest
Costin LIANU
Ministry of Economy Commerce and Business Environment, Bucharest
Abstract. This article is arguing that Conjoint analysis may offer a solid framework, able to determine the influence of the origin of the product in the consumption decisions. After a research of this framework, an empirical research on wine is conducted. Research is suggesting that there is, for the wine, a certain influence of the origin of the product in the buying decision. Even more, it is not the real origin that counts but the perceived one. The way the consumers perceive a certain region, or country matters and Wine sellers should focus on this influence in their branding strategies.
Contents
Specific patterns in portfolio analysis
A turnpike theorem involving a modified Golden Rule
General aspects regarding the evolution of GDP in Romania
Interday drifts in opening stock returns
Entrepreneurship among higher education graduates in 13 European countries
Innovative methods to analyze the stock market in Romania. Studying the volatility of the Romanian stock market with the ARCH and GARCH models using the “R” software
Anomalies on the capital markets from the former communist European countries
Prerequisites for modeling price and return data series for the Bucharest Stock Exchange
Between fiscal discipline and economic recovery. The solutions problem
Origin of the product and the buying decision