Theoretical and Applied Economics
No. 1 / 2007 (506)
Price Strategies in Banking Marketing
Nora Mihail
Academia de Studii Economice Bucuresti
Abstract. All organizations must settle a price for the services they offer. The price for services is an important element of the marketing mix, being an important income source for the organization. The settlement of a correct price, both for the market and the competition, is a significant element for the sector of financial - banking services. Another important factor to take into consideration is the fact that the banks do not settle only the prices for individual services, but also coordinate their prices for service packages. As the competition in the financial - banking services has intensified, the settlement of correct prices has become an essential element for the marketing strategy. Nevertheless it is important to remind that the price is not a central element. There are other significant grounds, the price being only one of the elements of the marketing mix. Although in Romania many customers may be sensitive in present to the price, as the competition will increase, the quality of the services will become more important to the customers, and the demand will be complex.
Contents
Behavioral Finances versus Technical and Fundamental Analysis
Systemic Models of Local Development
Price Strategies in Banking Marketing
Effects of Private Pension Funds to Emergent Markets
Analysis of Public Sector Performances
Adopting the Euro: Costs or Benefits?
The System of Public Acquisitions by Means of Electronic Bids in the Light of European Regulations
Levels and Atypical Evolutions of the Romanian Demographic Processes
Strategic Methods to Reduce Globalization Company Risk: Alliances
Financial Ratio Analysis: the Development of a Dedicated Management Information System
The Role and Importance of the Lease Towards the Farms’ Size Increase
Operationalisation the Romanian Employment Strategy – Target for European Union Integration
The Impact of STN on Developing Markets in Relation with Globalization