Theoretical and Applied Economics
No. 11 / 2011 (564)
Public Relations as Promotional Activity
University “Ss. Cyril and Methodius”, Skopje, Republic of Macedonia
Abstract. Public relations give opportunity to the organization to present its image and personality to its own “public”- users, supporters, sponsors, donors, local community and other public.
It is about transferring the message to the public, but that is a twoway street. You must communicate with your public, but at the same time you must give opportunity to the public to communicate easier with you. The real public relations include dialog – you should listen to the others, to see things through their perspective. This elaborate is made with the purpose to be useful for every organization, not for the sensational promotion of its achievements, but to become more critical towards its work. Seeing the organization in the way that the other see it, you can become better and sure that you are giving to your users the best service possible.
Contents
Modeling the Market Risk in the Context of the Basel III Acord
Public Relations as Promotional Activity
Forecast Intervals for Inflation in Romania
Brief Reflections on the Development of the FDI Theory
Early School Leaving: Reasons and Consequences
Impact of FDI and Trade Openness on Economic Growth: A Comparative Study of Pakistan and Malaysia
Dissolution of the Commercial Companies due to the Passing of Time Established as a Duration of the Company – Theoretical and Practical Aspects
National and Regional Competitiveness in the Crisis Context. Successful Examples
The Global Crisis and Cyclical Theory