Theoretical and Applied Economics
No. 7 / 2014 (596)
Sensory marketing strategies. Case study: Oltenia
Bucharest University of Economic Studies, Romania
Mihail-Cristian DIŢOIU
Bucharest University of Economic Studies, Romania
Nicolae TEODORESCU
Bucharest University of Economic Studies, Romania
Lucian-Florin ONIŞOR
Bucharest University of Economic Studies, Romania
Ion PÂRGARU
University “Politehnica” of Bucharest, Romania
Abstract. From the perspective of the tourist, sensory marketing strategies may result in an experience improvement which leads, in time, to acquiring a positive destination image, and, from the perspective of the destination, to furthering its harmonious development. Even though it appears that sensory marketing strategies can be considered as alternatives for marketing strategies, they actually are complementary, and their objective (increasing product quality by “turning to the beginning”, where perception and consumer knowledge start), aims to handle the senses of the consumer by starting from the identification of his/her needs.
Contents
Through creativity and innovation to economic development: is it possible in Romania?
The analysis of the influence factors affecting the performance of pharmaceutical companies
Sensory marketing strategies. Case study: Oltenia
Financial development and domestic savings in emerging Asian countries
Between objective and subjective in the sustainable development and the identification of crisis mitigation solutions
Appreciate the impact of relevant costing for decision making in Ready-Made Garments (RMG) industry of Bangladesh
The economic crisis and the great problems of mankind
New theoretical foundations for economic policy
Mutual influence of economic growth and economic development and its impact on social transformations