Theoretical and Applied Economics
No. 5 / 2008 (522)
Senzorial Marketing – Means of Evaluating Customer’s Satisfaction on Balnear Tourism
Aurelia-Felicia Stancioiu
Nicolae Teodorescu
Academia de Studii Economice, Bucuresti
Suzana Pretorian
Baza de tratament, Hotel Danubius-Sovata
Abstract. In the course of time customers’ satisfaction raised many disputes and can be defined by various authors as a “generalized attitude, based on a cognitive comparison and an affective component” (Homburg, Stock, 2001). One of the requests of the studies regarding satisfaction is the multiattributive measuring (multi-dimensional). In the field of balneal medicine the need of standard evaluation of satisfaction appeared when the consumer became stricter and stricter, this leading to reorientation and adaptation to customers’ demands up to outrunning the customers’ expectations. Using marketing research and its specific instruments of satisfaction measurement, the experience of a customer regarding certain product usage, decomposed into dimensions or attributes, leads to permanent distinguishing of elements that draw him closer to/disturb the customer, in his role of conscious or unconscious observer.
Contents
Importance of Non-banking Financial Institutions and of the Capital Markets in the Economy. The Case of Romania
The Leading Economic Sectors Building Comparative and Competitive Advantages in Romania's Foreign Trade
The University – a Rational-Biologic Model
Reconstruction in Eastern Europe
Evaluation of Individual and Aggregate Credit Institutions Management’s Performance
Senzorial Marketing – Means of Evaluating Customer’s Satisfaction on Balnear Tourism
The Ethos of Cost Management