Theoretical and Applied Economics
No. 3 / 2015 (604), Autumn
The European Union brand and its appeal to young Europeans – an in-depth perspective from Romanian student
National University of Political Studies and Public Administration, Bucharest, Romania
Alexandra VIȚELAR
National University of Political Studies and Public Administration, Bucharest, Romania
Abstract. In the context of globalization and economic crisis, the European Union is facing a series of challenges on a political, economic and identity level, due to the fact that the pillars on which the EU stands no longer satisfy the demands and necessities of the European citizens (Dobrescu and Palada, 2012; Habermas, 2012). As a result, “the foundational myth of the European Union as a vehicle for peace, stability and economic growth is apparently losing its appeal, particularly among younger generations of Europeans” (Kaina and Karolewski, 2009, p. 35). The youth represents an important resource for the European Union and at the same time a major concern, taking into consideration the political and economic trends that have determined them to experience “a general crisis of trust and values” (Future Lab Europe, 2013, p. 7).
Therefore, this paper aims to identify the way in which European identity is defined in the case of Romanian students. Our main concern is to understand what is determining them to act and feel as members of the European community and, essentially, to identify or not with the EU brand. In this regard, we used a qualitative approach to explore whether the attachment to the European Union is grounded on emotional or utilitarian bonds by taking into consideration the following aspects: attitudes towards the European Union, values, identity markers of the EU brand. Results of the study indicate that at this point, the EU brand has a major scarcity of substance and relevance for Romanian students.
Contents
A Structural VAR analysis of Fiscal shocks on current accounts in Greece
Is CPI a suitable tool for inflation targeting? A critical view
A new beginning for SMEs development?
About the conceptualization of social innovation
Economic models of voting: an empirical study on the electoral behavior in Romanian 2012 parliamentary elections
Revisit Export and GDP Nexus in China and Taiwan: A Rolling Window Granger Causality Test
Sustainability of balancing item of balance of payment for OECD countries: evidence from Fourier Unit Root Tests
The European Union brand and its appeal to young Europeans – an in-depth perspective from Romanian student
Analysis of final consumption and gross investment influence on GDP – multiple linear regression model
A survey of the effect of trade openness size on inflation rate in Iran using ARDL
A labor utility index to measure worker welfare and labor market performance
Financial development and economic growth in emerging market: bootstrap panel causality analysis
Liquidity ratios. A structural and dynamic analysis, during 2006-2012, of the companies having the business line in industry and construction, listed and traded on the Bucharest Stock Exchange
The Romanian banking sector restructuring and the economic recovery
Towards a sustainable economy
The role and influence of the political factor in establishing the financial and budgetary balance and on national stability
European integration, as an approximation of globalisation: a statistical analysis based on stratified entropy indexes of concentration
The factors that affect on foreign direct investments in Turkey (sectoral comparisons)
Legislative contributions to improving the economic efficiency of the medical laboratories in Romania