Theoretical and Applied Economics
No. 12 / 2009 (541)
The Play Element and Marketing Policies
„Constantin Brâncoveanu” University, Pitesti
Ionel Tãlpãu
„Constantin Brâncoveanu” University, Pitesti
Abstract. “Play”, “plaything” are words with which our mind fly away to the extraordinary period of our life – the childhood, when all things are perfect. In this paper we analyze the implication of “play” ideea in the labyrinth of marketing strategy, and marketing policy. We will demonstrate that “Play” has a profound influence upon customers, upon their attitudes, their motivations, their perceptions and preferences, and it constitutes “a possible face of marketing”.
Contents
The Security of the Dynamic Systems
Substantiating the Incurred but not Reported Reserve
On the Dynamic Relationships between the Non-profit and Public Providers of Welfare Services in European Union
Reconfiguring the Financial Markets
The Play Element and Marketing Policies
Analysis over Critical Issues of Implementation or Non-implementation of the ABC Method in Romania