Theoretical and Applied Economics
No. 2 / 2008 (519)
Typological Analysis of Buying Actions
Nicolae Al. Pop
Felicia-Aurelia Stancioiu
Academia de Studii Economice, Bucuresti
Abstract. The typology of buyers and buying actions contracts are specific categories of consumer behaviour, determining group buyers and buying actions in classes, to fragment the markets. Market fragmentation through buyer typoligy and/or segmentation is presently characterized by a multitude of theoretical approaches and are especially generated by the common practice in the respective business. These two concepts are used for the same purpose, the essential difference being their starting point: the segmentation fragments the markets as a whole, while the typology of the buyer and of buying actions generate classifications starting from individual cases.
Contents
The Processual Programming Essentials – Criticism and New Options
“Globalisation of Corruption” and Development of the Binom “Corruption – Public Integrity” in the Context of Romania Integration into the European Union
Fiscal Policy Stance in the Euro Area
Determining the Efficiency Frontier
Considerations Regarding the Conflict Management
Typological Analysis of Buying Actions
The Competitiveness of Romanian Services Exports
What is the Knowledge Society?