Theoretical and Applied Economics
No. 9 / 2014 (598)
Young people’s considerations regarding the fidelity of tourism products consumption
Bucharest University of Economic Studies, Romania
Aurelia-Felicia STĂNCIOIU
Bucharest University of Economic Studies, Romania
Anamaria-Cătălina RADU
Bucharest University of Economic Studies, Romania
Nicolae TEODORESCU
Bucharest University of Economic Studies, Romania
Abstract. In order to satisfy, maintain and fidelize the consumers, considering the multitude of users on the tourism market, it is necessary to implement a relational marketing paradigm, thus offering products that permanently meet the needs and dynamic wishes of tourists, and so, sustaining a certain chain of supply – delivery based on values, and respecting the interests and objectives of the partners. In order to identify the elements/components of the tourism products, towards who the respondents are faithful, and in order to learn the constant aspects in making the decisions of buying and consuming, a quantitative marketing research has been conducted on a sample of 165 people, aged between 18 and 24 years old.
Contents
Diversifying the risk through portfolio investment
Heterogeneous funding patterns and income structure of Croatian banks: panel data evidence
Young people’s considerations regarding the fidelity of tourism products consumption
A stochastic convergence analysis for selected East Asian and Pacific countries: A Fourier unit root test approach
Economic disparities between urban and rural Romanian labor market
Corporate social responsibility reporting of the banks in Bosnia and Herzegovina, Croatia and Montenegro
Demo-economic restructuring in South-Muntenia development region. Causes and effects on the regional economy
Adaptability and competitiveness of Romanian aeronautical industry in the European context
Assessment of key determinants for economic growth in Pakistan
The public debt management and the political marketing in the context of negative economic fluctuations on a global level