Theoretical and Applied Economics
No. 1 / 2022 (630), Spring
Consequences of the Covid-19 epidemic on hygiene purchase behavior
Bucharest University of Economic Studies, Romania
Ovidiu Andrei Cristian BUZOIANU
Bucharest University of Economic Studies, Romania
Carol Cristina GOMBOS
Bucharest University of Economic Studies, Romania
Ana Maria BOLAHAN
Bucharest University of Economic Studies, Romania
Abstract. The present research aimed to determine the consequences of the Covid-19 epidemic on the behavior of purchasing sanitary products among the Romanian population. A crisis hit the world in the form of the Covid-19 pandemic in early 2020. As a result, people began to buy products impulsively out of fear. As a result, entire store chains were ransacked by shoppers who emptied all the product shelves they thought were essential. Stores, manufacturers, retailers and companies have had to adapt to the changing behavior of shoppers. Previous research has shown that price and quality are two of the most influential factors in consumer decision-making, in particular the increase in price sensitivity and perceived quality. The above factors become the main concerns of consumers in the decision to buy a product. The aim of this study was to investigate beyond impulsive buying behaviors, investigating whether consumer buying behavior changed during the Covid-19 pandemic, given price sensitivity and perceived quality within a single category, namely hygiene products. By conducting empirical research and subsequent analysis, most of the hypotheses were confirmed. The research findings lay the foundation for future crisis research. Studying this unique crisis situation that has not been studied in detail so far, I can see new psychological phenomena that simultaneously affect consumers around the world in a similar way. The research findings show the direct effect of the pandemic on changing the behavior of Romanian consumers, from the perspective of perceived quality and price sensitivity caused by fear.
Contents
Economic resilience in Central and Eastern European countries
Romania's economy on the threshold of recession
Testing the Marshall-Lerner condition for Romania
Empirical evidence to the nonmonotonic relationship between public health expenditure and economic growth
Institutional quality and public healthcare
Consequences of the Covid-19 epidemic on hygiene purchase behavior
Banking management in the prism liquidity – profitability interrelation
Long-term price and income elasticity of residential natural gas demand in Turkey
The impact of foreign direct investment on the economy of Bangladesh: A time-series analysis
Does gravity work in the context of India and ASEAN bilateral trade? An application of the FGLS method
The dynamics of India – ASEAN trade with special reference to manufactured exports and their technological composition
How does Israel share Palestinians their international aid
Attention economy and higher-order beliefs in voters’ online attention searches
Volatility and asymmetric analysis of Indian indices during Covid-19 pandemic period