Theoretical and Applied Economics
No. 2 / 2007 (507)
Evaluation of Results from Sales Promotion Activities
Universitatea din Oradea
Abstract. An essential element of the sales promotion strategy and not only is the evaluation of the results obtained from the activities performed. Due to their nature and applicability, the evaluation of the sales promotion is much easier to be achieved, but it raises some problems. Using a hypothetical example, we have tried to develop a "classic" evaluation model of the specialty literature.
Contents
Elasticity of Substitution for Production Functions in Romania and other Countries
The Development of a Multisource and a Systematized Database for Economic and Policy Impact Analysis
Leadership, Motivation and Excellence (A Comparative view)
Labor Relations and Social Dialogue: Measurement and Diagnosis Instruments
Management Science Education, between McDonaldisation of Society and High Quality Economics
Performant Brand Management Contribution to the Company Success on International Market
Statistical Methods for Base Inflation Calculation
Professional Competence in Psychosociology Research
VaR Methodology Application for Banking Currency Portfolios
Development Economics and Economic Development: Why do Institution Matter?
Evaluation of Results from Sales Promotion Activities
Currency Evolutions during 2006 and Expectations for 2007