Theoretical and Applied Economics
No. 6 / 2010 (547)
Keynesian Substantiation of the Marketing Policies in Local Development
National School of Political Studies and Public Administration
Stoica ANGHELESCU
National School of Political Studies and Public Administration
Abstract. The local development means the existence of several goods and services and their performance, expressed through adequate marketing policies, thus determining the overall development performance.
The paper approaches the economic fundamental issues of local development and in this context it determines the basic components of public service marketing, relevant for local development: price, multiplier of revenues/expenditures, respectively the export multiplier.
Those elements will express the ratios between resources and outcomes and their balance is based on a Keynesian model in an open economy.
Contents
The Tandem Culture – Organizational Bureaucracy in Public Sector
Localization Factors and Inward Foreign Direct Investment in Greece
Knowledge Management – the Key Resource in the Knowledge Economy
Accounting System in Croatian Public Healthcare Organizations: an Empirical Analysis
Keynesian Substantiation of the Marketing Policies in Local Development
Marketing Research on Tourist Consumer Opinions and Behavior in the Center Development Region
Transformational and Transactional Leadership Styles as a Predictor of Individual Outcomes
Study on the Local Financial Self-government in Romania