Theoretical and Applied Economics
No. 1 / 2008 (518)
Major Trends in the Development of the Marketing Information System
Iuliana Cetina
Nora Mihail
Academia de Studii Economice, Bucuresti
Abstract. Marketing data base is a very useful instrument through whitch you can use the marketing information from the internal system of the firm and any other information from the outside environment in order to reach the marketing objectives and functions. The development of a modern marketing information system using the systems of the unique data bases offer the possibility of stocking and using of an incredible volume of marketing information of numerical nature, text, graphic, sounds, voice and video images, simple and easy to access through automatic procedures delivered by the host systems of data bases administration (SGBD), locally or at distance.
Contents
Interest Rate Risk Management using Duration Gap Methodology
The Organic Products in the Green Marketing Laboratory
Considerations on the Role of Foreign Banks in the Improvement of Romanian Bank System’s Performance
The Analysis of Unemployment Degree using Econometrics Methods
Contributions to the Definition of the Managerial Profiles
The Regime of Contracts under Execution within the Insolvency Procedure
Major Trends in the Development of the Marketing Information System
Implementation Opportunities of Green Accounting for Activity-Based Costing (ABC) in Romania