Theoretical and Applied Economics
No. 3 / 2018 (616), Autumn
Private brand – differentiating concept and source of stimulation of the Romanian retail trade
The Bucharest University of Economic Studies, Romania
Anca Maria HRISTEA
The Bucharest University of Economic Studies, Romania
Abstract. Recent studies show the importance of the private brand in the stimulation of retail sales. This paper has three main scopes: to evaluate the consumers’ attitude towards the retailers’ private brand according to the satisfaction and loyalty levels; to show the role of private brands in the consumers’ preferences; and to identify the key factors of success in private brands commerce. The authors have selected the descriptive method, the questionnaire, by performing a survey among the loyal customers of four Metro Cash and Carry stores, which represent a representative sample. The final conclusion is that the private brand is the cornerstone completing the puzzle game on a strongly competitive consumer market.
Contents
Private brand – differentiating concept and source of stimulation of the Romanian retail trade
Macroeconomic determinants of the labour share of income: Evidence from OECD economies
Analysis of the investments made on the Romanian capital market by the privately managed pension funds – Pillar II
Exchange rate pass-through to macroeconomic indicators using Vector Auto Regression: Empirical evidence from Pakistan
Analysis of the educational activity in Romania
Macroeconomic variables and stock prices in emerging economies: A panel analysis
Consumerism and exclusion in a throw-away culture
The effects of microeconomic factors on the stock market: A panel for the stock exchange in Istanbul ARDL analysis
Return, shock and volatility spillovers between the bond markets of Turkey and developed countries
Causal relationship between internet use and economic development for selected Central Asian economies
Financial sector development and the poor in developing countries: revisiting the access to finance channel
Impact of unbalanced economic growth to dynamic trade specialization
Base erosion and profit shifting in multinational corporations