Theoretical and Applied Economics
No. 3 / 2006 (498)
Romanian Market Researches in Global Market Context
Academia de Studii Economice Bucuresti
Abstract. Market research is a powerful industry, whose value reached 21,5 billion USD in 2004. Market studies expenses are mostly concentrated in Europe (45%) and in USA (37%). The market shares of the Top 10 companies were above fifty per cent of the research market's turnover. As a young, modest market, which is 0,84% of the global expenses value, Romania was the global leader in terms of growth, in 2004. With an asymmetric demand and a relatively concentrated offer, the Romanian research market may have a spectacular development in the future, if the obstacles for the customers and research companies are surpassed. If so, the pressures following the UE's entry of Romania and the evolution of customers needs and expectations will speed up the growth of the market research.
Contents
John Kenneth Galbraith, A Life in Order to Fulfill a Perfect Society
SME’s and Basel 2 Challenge
Romanian Market Researches in Global Market Context
About some Methodological Aspects of Budgetary Sustainability
New Values in Credit Risk Management
International Accounting Convergences Related to EU Admitance
Systemic Model for Optimal Regulation in Public Service
VAR Methodology Used for Exchange Risk Measurement and Prevention
The Explanatory Model of Globalization
Privatization between Professionism and Transparency
Bonds Evaluation - A Pillar for Investment Decision
Correlation Analysis between Nominal and Real Convergence. The Romanian Case
Research about Romanian Labor Force at the end of 2005
Organizational Factors Impact about Touristic Services Consumer Satisfaction
Social European Model between Descriptive and Contrafactual
Measuring the Degree of Local Administration Action in Economic Development
Romanian Fiscal Policy in Perspective of Admittance in EU
Facing a New Globalization Model – Altermondialisation Perspectives
Option Pricing with Stochastic Volatility and Jump Diffusion Processes