Theoretical and Applied Economics
No. 5 / 2013 (582)
The future of marketing: an appropriate response to the environment changes
The Bucharest University of Economic Studies
Abstract. The future landscape of the business worldwide will have the marketing evolutions as a driver. These evolutions will be the response to the changes of business and marketing environment.
The paper aims to analyze both the key trends that are shaping the macro environment, markets and consumers and their impact on the marketing at business level. First, these issues are presented as they result of both theoretical and applied various researches performed by numerous international and national organizations, universities, consulting and global companies, scholars and authors. These researches are read from the author’s scientific point of view, on the other hand, and some own considerations are revealed. They could be found mainly in the systematic approach by using the marketing paradigm and practices around the world, in order to keep successful the organizations. These organizations should give the proper skillful response to each of main futures challenges of marketing.
Contents
Early warning models of financial distress. Case study of the Romanian firms listed on RASDAQ
Innovation: a path to competitiveness and economic growth. The case of CEE countries
Monetary autonomy under different exchange rate regimes in the long-run: the case of seven new EU countries
The future of marketing: an appropriate response to the environment changes
Education for sustainability – a prerequisite for post-crisis economic competitiveness with possible inference for Romania
A regional model for labour demand in Romania
Robustness of public choice models of voting behavior
The evolution of sovereign wealth funds and their influence in the global economy. The case of China
How does the labour’s market dynamic influence the level of the public pension in Romania in the actual economic context?
The customers borrowing behavior during the financial crisis
Foreign direct investment and economic growth in Romania
The image of the economic institutions in the context of global economy