Theoretical and Applied Economics
No. 5 / 2013 (582)
The image of the economic institutions in the context of global economy
The Bucharest University of Economic Studies
Abstract. In the context of the current economic crisis that still makes its presence felt and the economic activities of the economic institutions that have already overcome the national borders trying to capture new markets, the image of these institutions play an increasingly important role. Therefore many economic institutions are trying to build a positive image in the business environment, image that can be a competitive advantage in the market, even decisive. It can be seen that more and more companies begin to invest an increasingly higher amount of money in their image and they start to pay more attention than in the past to the relationship with employees, customers, business partners, public institutions, etc. Thus we can see that image plays a key role in the current economic development, on that image depends the success or failure of many business firms. Attracting foreign investment in our country often speaks of the image that we have created, situation in which Romania can be seen as a country in that you can invest or can not invest.
Contents
Early warning models of financial distress. Case study of the Romanian firms listed on RASDAQ
Innovation: a path to competitiveness and economic growth. The case of CEE countries
Monetary autonomy under different exchange rate regimes in the long-run: the case of seven new EU countries
The future of marketing: an appropriate response to the environment changes
Education for sustainability – a prerequisite for post-crisis economic competitiveness with possible inference for Romania
A regional model for labour demand in Romania
Robustness of public choice models of voting behavior
The evolution of sovereign wealth funds and their influence in the global economy. The case of China
How does the labour’s market dynamic influence the level of the public pension in Romania in the actual economic context?
The customers borrowing behavior during the financial crisis
Foreign direct investment and economic growth in Romania
The image of the economic institutions in the context of global economy