Theoretical and Applied Economics
No. 2 / 2011 (555)
The Image of the Tourism Destination – a Supporting Element in the Development of the Regional Tourism Brand Study Case: Muntenia
Bucharest Academy of Economic Studies
Nicolae TEODORESCU
Bucharest Academy of Economic Studies
Ion PÂRGARU
Polytechnic University of Bucharest
Anca-Daniela VLĂDOI
Bucharest Academy of Economic Studies
Codruţa BĂLTESCU
“Transilvania” University of Braşov
Abstract. Nowadays, tourism destinations are increasingly determined to convey an unique and competitive identity within the consumer’s mind. Despite the fact that a growing attention has been paid to the destination brand, in practice there is an inconsistency and sometimes an inexplicable lack of empirical academic studies, thus in some countries (without “a tradition in tourism”) there have been developed, shortly, artificial tourism brands without any substance and argumentation based on real images/perceptions of the tourists/prospects. This work aims to highlight the role that the tourism destination image plays in the development of the own brand and to identify the main tourism attractions and forms of tourism associated with each historical region of Romania.
Contents
Economics of Sustainable Development. Competitiveness and Economic Growth
The Particularities of the Economic Crisis in the Knowledge-Based Society
Adverse Selection Models with Three States of Nature
Sustaining an Effective ABC-ABM System
Consequences of the Budget Deficit in the Current Crisis in Romania. Implications on the Labor Market
Portfolio Risk Analysis using ARCH and GARCH Models in the Context of the Global Financial Crisis
Costs of Adopting a Common European Currency. Analysis in Terms of the Optimum Currency Areas Theory
The Effects of Economic Geography on Education in Romania
Statistical – Econometric Analysis of the Correlations between the Social Security Budget and the Main Macroeconomic Aggregates in Romania
Effects of the Current Economic Crisis on the Fiscal Variables in EU Countries
The Image of the Tourism Destination – a Supporting Element in the Development of the Regional Tourism Brand Study Case: Muntenia
Economic Crises and the Complexity of Animal Spirits Modeling
An Epistemological Perspective on the Quality of Life Concept
The Natural Rate of Unemployment and its Implications for Economic Policy
Estimation of Inflationary Expectations and the Effectiveness of Inflation Targeting Strategy
The Impact of Investments and Gross Value Added upon Earnings