Theoretical and Applied Economics
No. 7 / 2009 (536)
The Role of Promotion in Milling and Bakery Products Sales
Academy of Economic Studies, Bucharest
Abstract. Irrespective of the avenue chosen for the retail of milling and bakery products, a key role in sales growth is the one played by promotion, information of the future customers as to the characteristics of the products, the execution and sale conditions. Such information process takes place by means of the promotional mix, consisting of a blend of advertising, sales promotion, public relations tools, trademarks, promotional events, and sales forces. The milling and baking industry uses, to certain extent, all the components of the promotional mix. Product promotion is central both to sales growth, as well as to educating, advising and informing consumers as to how they can select quality milling and bakery products.
Contents
Public Integrity and Performance of Governance. A Comparative Study for South-Eastern Europe
The Operational Risk – Minimum Capital Requirements
Guarantees in Banking Operations with Bank Customers
Mergers & Acquisitions – a Simulation Model Used in the Negotiation Process
Aspects Regarding the Development and the Integration of the Corporate Social Responsibility Concept in Firms’ Behaviour. Particularities for Small and Medium-sized Enterprises
The Role of Promotion in Milling and Bakery Products Sales