Theoretical and Applied Economics
No. 9 / 2007 (514)
Aspects Related to Researching Consumer Preferences
Universitatea Artifex, Bucuresti
Abstract. Catching the essence of consumer’ preferences, a dimension of consumers’ behavior through marketing research represents an important aspect in the activity of any organization and, in the same time, an objective very difficult to reach. This paper is meant to bring some light on the importance of knowing the consumer’ preferences and on the ways that consumer’ preferences are determined.
Contents
Overtime-whereto?
Disciplinary Accountability in the Financial Area
Assessing Discount Rate for a Project Financed Entirely with Equity Capital
The Capital Market in the Context of the Integration within the European Union
Aspects Related to Researching Consumer Preferences
Two Different Views on Monetary Policy Impact: The New Consensus and Post-Keynesian Economics
Systems of Enterprise Governance and their Effects on the Economic Performance
Evaluation of the Risk and of the Opportunities in Launching the New Banking Services