Theoretical and Applied Economics
No. 4 / 2014 (593)
Banking relationship management – A new paradigm?
Bucharest University of Economic Studies, Romania
Dan Costin NIȚESCU
Bucharest University of Economic Studies, Romania
Abstract. In this paper, we briefly present the new trends in the banking industry related to customer relationship management. In the first part we realize a brief introduction about the past and present approach related to bank customer relationship management, outlining the importance of rethinking the banking infrastructure towards developing more robust and resilient banking business models and restoring trust among customers. In the second part of the paper, we insist on the idea that crisis shall be seen as a genuine opportunity for banks to change the approach towards their traditional role and refocus on human based banking distributions channels and key means to cultivate loyalty and advocacy among customers. In the last two parts of the paper we mention about the limits of conventional approach and the manners in which behavioral economics, finance and neurosciences may help banks to reduce inefficiency, seize opportunities and manage risks.
Contents
Banking relationship management – A new paradigm?
The analysis of time intervals for establishing types of users
VAR analysis on Foreign Direct Investment in Romania
Using the regression model for the portfolios analysis and management
The role of small and medium enterprises and poverty in Pakistan: An empirical analysis
Dimensions of the destination’s sensory profile. Case study: Muntenia
Corporate Governance in Eastern Europe: Case of Romania and Russian Federation
Study on the competitiveness of Small and Mediumsized Enterprises (SMEs) in Vâlcea County
Relation between monetary announcement and Phillips Curve? An empirical study from Malaysia
Management priorities to increase labor force flexibility in the Romanian organizations
Behavioral finance: new research trends, socionomics and investor emotions