Theoretical and Applied Economics
No. 4 / 2014 (593)
Dimensions of the destination’s sensory profile. Case study: Muntenia
Bucharest University of Economic Studies, Romania
Mihail-Cristian DIŢOIU
Bucharest University of Economic Studies, Romania
Nicolae TEODORESCU
Bucharest University of Economic Studies, Romania
Lucian-Florin ONIŞOR
Bucharest University of Economic Studies, Romania
Abstract. The development of a destination sensory brand represents a complex process, given the multitude of product components, and, by integrating their specific sensory dimensions in their brand platform, can transform the interaction tourist – destination into a memorable experience. In this sense, the achievement of the destination’s sensory profile constitutes the first step, in which its perceived sensory dimensions for the elements of attraction and for the representative types of tourism are analyzed. In this paper, it is attempted, based on some research, to outline the sensory profile for the destination Muntenia, starting from the sensory dimensions perceived by tourists.
Contents
Banking relationship management – A new paradigm?
The analysis of time intervals for establishing types of users
VAR analysis on Foreign Direct Investment in Romania
Using the regression model for the portfolios analysis and management
The role of small and medium enterprises and poverty in Pakistan: An empirical analysis
Dimensions of the destination’s sensory profile. Case study: Muntenia
Corporate Governance in Eastern Europe: Case of Romania and Russian Federation
Study on the competitiveness of Small and Mediumsized Enterprises (SMEs) in Vâlcea County
Relation between monetary announcement and Phillips Curve? An empirical study from Malaysia
Management priorities to increase labor force flexibility in the Romanian organizations
Behavioral finance: new research trends, socionomics and investor emotions