Theoretical and Applied Economics
No. 12 / 2014 (601)
Franchise’s place within sustainable development matrix: an Institutional Economics approach
Alexandru Ioan Cuza University of Iaşi, Romania
Oana-Ramona SOCOLIUC
Alexandru Ioan Cuza University of Iaşi, Romania
Abstract. The aim of this article is to emphasize the major contribution of franchise, as hybrid institutional arrangement and governance structure, on the mechanism of sustainable development. Transaction costs illustrate a permanent obstacle which hinders healthy, long-term development. Using the theoretical tools of the New Institutional Economics we admit that, placed between the market and the firm, mixed governance structures are able to limit all these costs. Among them, franchise is the closest to the optimal model. Considering its profound social and economic valences franchise might be considered a vector of sustainable development.
Contents
Data mining of transactional data for sales of dairy products
Research on the evolution of controlling tasks and their delimitation from audit tasks
Franchise’s place within sustainable development matrix: an Institutional Economics approach
Sensory experience – between the tourist and the marketer
Covering the social costs of market failure – the unsub of the value added
Determinants of capital structure: comparison of empirical evidence for the use of different estimators
How can Africa attract different forms of capital flow: theoretical perspectives
Legal and Practical Aspects of the Associations between the City of Bucharest and the Large Territorial Collectivities – Actuality and Perspective
Psychological biases and the capital structure decisions: a literature review
The Role of “After School” Units in Romania’s Rural Areas
Is Cash Conversion Cycles Optimum in Turkish Listed Food-Beverage Firms?
Comparative analysis of the financial discount rate and of the net present value of a public investment project throughout its life