Theoretical and Applied Economics
No. 12 / 2014 (601)
Sensory experience – between the tourist and the marketer
Bucharest University of Economic Studies, Romania
Aurelia-Felicia STĂNCIOIU
Bucharest University of Economic Studies, Romania
Nicolae TEODORESCU
Bucharest University of Economic Studies, Romania
Lucian-Florin ONIŞOR
Bucharest University of Economic Studies, Romania
Anamaria-Cătălina RADU
Bucharest University of Economic Studies, Romania
Abstract. In order to influence the decision making process in tourism, and to keep account with the “tough” competition environment in the current economy, destinations find themselves “fighting” more and more for the attainment of an image as favourable as possible in the mind of the tourist. It is for this reason that the marketer projects the image identity and develops contact points, so that, through the application of suitable stimuli, the tourist will have a memorable sensory experience through the stages of pre-consumption, actual consumption and post-consumption of the travel product. The purpose of the present article is to evaluate the sensory experience of the tourist – a possible instrument for reducing the gap between projection and perception, as well as for imagining the travel product.
Contents
Data mining of transactional data for sales of dairy products
Research on the evolution of controlling tasks and their delimitation from audit tasks
Franchise’s place within sustainable development matrix: an Institutional Economics approach
Sensory experience – between the tourist and the marketer
Covering the social costs of market failure – the unsub of the value added
Determinants of capital structure: comparison of empirical evidence for the use of different estimators
How can Africa attract different forms of capital flow: theoretical perspectives
Legal and Practical Aspects of the Associations between the City of Bucharest and the Large Territorial Collectivities – Actuality and Perspective
Psychological biases and the capital structure decisions: a literature review
The Role of “After School” Units in Romania’s Rural Areas
Is Cash Conversion Cycles Optimum in Turkish Listed Food-Beverage Firms?
Comparative analysis of the financial discount rate and of the net present value of a public investment project throughout its life