Theoretical and Applied Economics
No. 1 / 2024 (638), Spring
Marketing ethics – another business-oriented scheme?
B & Associates, Romania
Dumitru Alexandru BODISLAV
InfinitumR, Romania Bucharest University of Economic Studies, Romania
Abstract. Marketing ethics is crucial for defining the link between businesses and consumers, impacting both economic transactions and society values. Ethical marketing underlines the utilization of ethical principles and standards to every element of the marketing process, including product development, advertising, and customer relations.
This study looks at the intricate relationship between marketing ethics and how they could be used by companies to manipulate others. While following moral guidelines and standards has always been a requirement of marketing ethics, there is rising worry that companies are abusing this concept to influence consumer behaviour and views in order to benefit financially. This essay explores the delicate line that separates ethical manipulation from valid persuasion as it dives into the ethical issues that underpin marketing methods. It examines numerous strategies used by companies to violate marketing ethics, including misleading advertising, psychological pricing, and manipulation of social media algorithms, through an extensive analysis of case studies and literature. In addition, this study explores the cognitive biases and psychological mechanisms that marketers use to sway consumer decisions, providing insight into the moral ramifications of these tactics. Furthermore, it delves into the function of regulatory frameworks and corporate social responsibility endeavours in curbing unscrupulous marketing techniques and encouraging increased openness and responsibility in the sector. This paper aims to provide insights into the ethical challenges faced by businesses in navigating the modern marketing landscape and makes recommendations for fostering a more ethical and responsible approach to marketing practices by critically examining the duality of marketing ethics as both a guiding principle and a potential manipulation scheme.
Contents
The unemployment rate and the future of the employment market in Romania The impact of inflation A study on the Romanian post-pandemic economy dominated by uncertainty
The importance of resource efficiency indicators in assessing eco-innovation in the European Union countries
Day-of-the-week and weekend effects on stock market returns: an investigation through review of literature
Redefining wine brand engagement through influencer marketing and ephemeral content
The analysis of the effects of income inequalities on the at-risk-of-poverty rate in the European Union
Financial anxiety and inflation: a burden for informal workers
India’s global trade potential. A panel gravity model approach
Drifting away from market efficiency: the presence of the January effect in the U.S. stock market
Marketing ethics – another business-oriented scheme?
Financial effect of remittances
Twitter sentiments and stock indices returns with reference to nifty energy indices of India
Brazilian soybeans: quo vadis?
ESG risk rating disagreement: implications on portfolio performance
The economic efficiency of waste management policies
Microfinance and poverty reduction: an empirical evidence from SAARC nations
Nexus between political federalism, social diversity and human development in India
Shaping the digital labor market in the European Union
Two decades of research on affiliate marketing: a systematic literature review
Impact of final consumption, domestic investment, exports, and imports on economic growth in Albania
Resurgence of informal economy in the US amidst of automation
Ownership type and technical efficiency of banks in Côte d’Ivoire: parametric and non-parametric evidence
Evaluation of the event study in the case of mergers and acquisitions
Impact of the Covid-19 Pandemic on FDIs in Romania: a comparative analysis
Analysis of the evolution of the net investments and constructions carried out in Romania at the end of 2023