Theoretical and Applied Economics
No. 4 / 2020 (625), Winter
Measuring Adobe Company performance from the perspective of a Complex Adaptive System
Bucharest University of Economic Studies, Romania
Andrei VIȘAN
Bucharest University of Economic Studies, Romania
Mihaela POPESCU
Bucharest University of Economic Studies, Romania
Abstract. Strategic management is a key component in any business. It represents the continuous process of creating, implementing and evaluating decisions that help the organization to be more productive, by guiding the allocation of resources to achieve goals. Depending on the strategy that a company wants, which aims to create a competitive advantage, several techniques are used. Making a correct diagnosis using the optimal ways to achieve this is a key element in any analysis. Viewed as a cybernetic system, the company must be analyzed from the point of view of the efficiency and effectiveness of internal processes, as well as from the perspective of analyzing the factors in the environment in which it operates. In this research, the diagnosis was made by Adobe using SWOT analysis, one of the most used analysis techniques, but correctly interpreted and performed is still one of the most accurate techniques. The identification of key performance indicators and their analysis is another topic that we address in this article.
Contents
The European Union in the face of the prospect of achieving major objectives in the conditions of the pandemic and economic-financial crisis
What determines the portfolio investment flows to Central and Eastern European Countries in the European Union 2001-2017?
Analysis of the correlation between taxation indicators and economic growth at the macroeconomic level in European Union and Romania
Measuring Adobe Company performance from the perspective of a Complex Adaptive System
Welfare enhancing uncertainty
Business process modeling. Using Unified Modeling Language to streamline the design of the TO-BE system within a company
Static and dynamic analysis of intra-industry trade of BRICS countries
Fossil fuel consumption, economic growth and CO2 emissions. Causality evinced from the BRICS world
Methods used in risk financing
Is there a relationship between economic welfare and innovation performance? Evidence from selected European countries
Analyzing Romania GDP: Final consumption, gross investment, and net exports influence compared to previously published models
Analysis of the natural movement of the population under the spectrum of the health crisis
On the relationship between economic growth and government debt for Bulgaria. Test of the Reinhart-Rogoff hypothesis
Testifying the role of regulatory environment in trade facilitation: Impact on intra-regional trade in South-Asia
India and trade blocs: A gravity model analysis
Predicting the volatility in stock return of emerging economy: An empirical approach
Portfolio optimization with VaR approach: A comparative analysis for Japan, London, New York and India
Income-dependent impacts of financial development and human capital on economic growth. A non-stationary panel analysis
Monetary policy and exchange rate pass-through in India
Impact of medium of instruction in education on economic growth and development
Institutions and economic growth: A comparative analysis of developing and developed countries based on institutionalized social technologies index
Exports, imports and economic growth in India: An empirical analysis
BEPS – A challenge for the increasing budget revenues in the process of digitalization
Implementation of public policies. The compatibility of the model of public policy with the target space of the policy
Fiscal sustainability in Romania