Theoretical and Applied Economics
No. 2 / 2024 (639), Summer
The fintech frontier: Investigating fintech entrepreneurial intentions in the light of fintech awareness
Bharathidasan University, India
Selvaraj VANITHA
Bharathidasan University, India
Muhammed JISHAM
Bharathidasan University, India
Abstract. Fintech startups, with their disruptive potential, are challenging established financial services and bridging the gap between the underserved and the economic system with innovative technology. This study, which delves into fintech entrepreneurial intention, a pivotal first step in the entrepreneurial process, aims to identify the variables that influence it. The study employs the Theory of Planned Behavior (TPB) and introduces innovativeness, self-efficacy, and fintech awareness as additional factors. Two hundred ninety-eight respondents shared their fintech entrepreneurial intentions and associated factors, providing valuable insights. The findings underscore the significant impact of all factors, except subjective norms, on fintech entrepreneurial intention, highlighting the transformative potential of this field that can inspire us all.
Contents
Performance and risk – a changing and complex relationship for banking business
Impact of inflation and exchange rate on stock market returns in India: An ARDL approach
Westphalian order in pan-Arabism culture societies
The generational divide – A debate on technology and the decision-making process
The trend of FDI inflows and its impact on the Indian economy
Effects of exchange relative prices on macroeconomic stability in sub-Saharan African countries
Crowding-out, home bias and financial stability in the aftermath of the sovereign debt crisis
Is there convergence or divergence in per capita energy consumption in sub-Saharan African countries?
Financial transformation through digitalisation: India’s dual path of cash and cashless transaction
Nexus between global financial integration and economic growth: An ARDL approach
Integration of ESG principles: An initiative for transformation from Linear Economy to Circular Economy
European funds for sustainable transport and economic growth
What drives Tunisian economic growth: urbanization or rural development?
Impact of crypto currencies on performance of stock returns: Evidence from BRICS countries
Forecasting gold price and inflation for India and US: An analysis of ARIMA and Holt Winters models
ESG Global Score Indicator – The new sovereign rating Case study – European Union
Assessing the adoption of corporate social responsibility on developing countries: Case of Jordan
ICT and economic growth: Evidence from lower-middle income countries of South Asia
Future of cryptocurrency in India
The fintech frontier: Investigating fintech entrepreneurial intentions in the light of fintech awareness